Stories shaped through design and collaboration.

Latest projects

Product design

Lorem ipsum is a dummy or placeholder text (WIP)

My role as an experience lead was to oversee the offshore design team. We were responsible for producing interactive and pixel-perfect visual designs, as well as obtaining approval from the respective stakeholders. I collaborate closely with the user researchers, project owners, Business analyst, and development team to bring the project to reality.

Product design

History, Purpose and Usage. Lorem ipsum (WIP)

My role as an experience lead was to oversee the offshore design team. We were responsible for producing interactive and pixel-perfect visual designs, as well as obtaining approval from the respective stakeholders. I collaborate closely with the user researchers, project owners, Business analyst, and development team to bring the project to reality.

Product design

Transforming Operations for a Global Energy Leader

A global leader in energy and petroleum solutions, operated across the entire value chain — from exploration and production to refining, marketing, and distribution. To strengthen its downstream operations, the company sought to reduce service costs, increase process efficiency, and enhance enterprise margins through better digital visibility and decision-making.

Design leadership,
UX strategy & design Ops

Expertise

Design Strategy

Aligning design vision with business goals and user needs to create products that matter.

Growing designers into strategic thinkers and empowering teams to own their craft.

Solving complex problems at scale with systems thinking and user empathy.

Team Mentorship

Enterprise UX

Design Culture Transformation

Building design maturity and embedding user-centered thinking across organizations.

AI-Led Design Processes

Leveraging AI to accelerate research, ideation, and design operations.

UX Workshops & Stakeholder Influence

Facilitating alignment, driving decisions, and creating shared understanding.

Online & community engagements

Platform

Speaker — Indicon 2022: IBM Enterprise Design Thinking

Delivered insights on IBM Enterprise Design Thinking at Indicon 2022, highlighting human-centred approaches for enterprise innovation

Grow with Design — UX Bootcamp (Cohort 1 & 2)

Led UX workshops to guide emerging designers in building practical skills and design confidence. A continuous effort to give back to the community

The Developer JumpStart program facilitator

Facilitated the IBM Developer JumpStart Program, guiding new developers in applying IBM Enterprise Design Thinking and Agile practices

ADPList — Mentoring the Global Design Community

Supporting designers worldwide as an ADPList mentor, empowering them to think strategically, grow their voice, and create meaningful impact through design.

Awards, certifications & impact highlights

Recognition

IBM Entrepreneur Award 2025

Honoured for demonstrating exceptional commitment and an entrepreneurial mindset in driving impactful design initiatives.

IBM Culture Catalyst Award - 2022

Recognised for driving positive change and fostering a strong design culture within IBM.

TCS Digital Blitz 2021 Awards for Top Account

Recognised under TCS’s Digital Blitz program for outstanding contributions to customer-centric digital transformation.

Designthon Winner - 2018 | Strategic Impact for TCS

Awarded first place at the 2018 Designthon hosted by Malaysia’s largest oil and gas company. The success led to securing a flagship client engagement

Runner-Up | AEM Partners Hackathon 2016

Recognised by Adobe for delivering an innovative solution during the Adobe Experience Manager Partners Hackathon

PRCA Awards - TCS electUK App 2015

Honoured by the PRCA for creating ElectUK, an innovative app that turned complex election data into clear, engaging, and meaningful insights for citizens.

Brands & teams I have
worked with

Partners

Reach out if you're looking for a partner in design, not just pixels and screens.

Let’s create meaningful impact together